Fresh On the Heels of #PPG2016, SUP magazine Announces Confirmed Dates for the World's Best Paddle Event to Return in 2017  | #PPG2017

2016 Highlights:

SAN CLEMENTE, Calif., Oct. 13, 2016 – Just days after the completion of the second annual Pacific Paddle Games presented by Salt Life, SUP magazine is pleased to announce the event will return to Doheny State Beach in 2017, from September 29 to October 1.  Salt Life will remain the presenting sponsor of the prestigious event, which continued to build its notoriety this year with the most impressive field of competition ever assembled in a SUP contest.  Fans in Hawaii who missed #PPG2016 or want to see more, can tune into Time Warner Cable this Saturday, 10/15, 6 a.m. (HST) through Monday, 10/17, 9 p.m. (HST) for a rebroadcast.

"We're still buzzing from the excitement and the thrill of the 2016 Pacific Paddle Games," says Will Taylor, editor-in-chief of SUP magazine. "We're already looking forward to #PPG2017, and are super excited to announce next year's dates for the biggest race of the year. Big thanks to Salt Life and California State Parks for making the continuation and evolution of this great event possible."

The 2016 Pacific Paddle Games saw almost 500 competitors compete over three days with all of the biggest names in paddling battling for the biggest prize the sport has ever offered – $60,000. Top racers Connor Baxter and Candice Appleby were both crowned overall champions for the second year running.

The 2016 event built upon what the inaugural event in 2015 started: two days of competition increased to three full days, an increased prize purse and thousands of viewers between those onsite at the beach, on the live webcast and through broadcasts on Time Warner Cable. The 2016 event will also be featured as a segment on World of Adventure Sports on Outside TV in December, details to come.  The 2017 event will continue to build upon that momentum.

Stay tuned to for more information. #PPG2017


Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, "I live the Salt Life". From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships.

SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive, approachable style, SUP strives to push readers off the couch and onto the water. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event write-ups on, SUP magazine is enhancing your view of the sport, all while getting you into the game. For more information, please visit

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world's premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit

Media Contact:

Dawn Hamilton
KHPR for SUP magazine