A packed beach at #PPG2017. Photo: Aaron Black-Schmidt

2018 PACIFIC PADDLE GAMES PRESENTED BY SALT LIFE SET FOR OCTOBER 6 – 7 IN DANA POINT, CALIFORNIA

DANA POINT, Calif. (December 15, 2017) – Lifestyle brand Salt Life will return as presenting sponsor of the 2018 Pacific Paddle Games, set for October 6-7, 2018 at Doheny State Beach in Dana Point, California. The Pacific Paddle Games has quickly become the biggest event in SUP, offering a $60,000 prize purse and attracting the best paddlers in the world for two days of intense competition. The event will also offer a Fitness Zone, Demo Zone and SUP clinics for paddlers of all ages and experience levels. Registration will open summer 2018 at PacificPaddleGames.com.

"In the past three years of partnership with the Pacific Paddle Games, we've watched this event grow into a world-class SUP event, with paddlers traveling from all over the world for a piece of the action," Salt Life President Jeff Stillwell said. "We have exciting plans in the works to make this year's Pacific Paddle Games the best ever."

Salt Life Director of Marketing Larry Laska added, "Supporting the paddling community is at the core of what we do at Salt Life. The Pacific Paddle Games offers something for everyone, whether you are a world-class athlete or someone who simply loves the Salt Life."

"We're more than excited to announce the dates for the fourth annual Pacific Paddle Games presented by Salt Life," SUP Magazine Content and Sales Director Will Taylor, said. "Salt Life has been the perfect partner over the years and we're looking forward to working with them to create our best event yet for #PPG2018.”

Follow @supthemag and stay tuned to PacificPaddleGames.com for more information and updates. #PPG2018

About Salt Life:
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, "I live the Salt Life". From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.
Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)

About SUP Magazine:
SUP magazine is part of The Enthusiast Network (TEN) and is the leading multi-media publication in the standup paddling world. With a progressive and approachable style, SUP strives to get readers out on the water, no matter what type of paddler they are. By blending engaging print and destination features, gear coverage and in-depth instructional pieces with in-house video and event coverage on SUPthemag.com, as well as executing the biggest events in the sport, SUP magazine gives readers the most comprehensive view of the sport in the industry, all while getting them out paddling. For more information, please visit SUPthemag.com.

About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as SURFER, TRANSWORLD SKATEBOARDING, GRINDTV, SOUND & VISION, and SHUTTERBUG. With the world’s largest action/adventure sports media platform, 38 publications, 30 annual events, and more than 20 iconic brands representing the best of action/outdoor and home technology, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

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MEDIA CONTACT:
Elyse Wiser
Wortman Works Media & Marketing
ewiser@wortmanworks.com