All this will be on CBS Sports this fall thanks to a deal with the APP. Photo: Aaron Black-Schmidt

FOR IMMEDIATE RELEASE:

Pacific Paddle Games #PPG2018 to Partner with APP World Tour on CBS Sports TV Special

Carlsbad, Calif. (August 6, 2018) – The 2018 Pacific Paddle Games presented by Salt Life, the world’s most competitive SUP race, will appear in a 30-minutes special on CBS Sports thanks to a partnership with the Association of Paddlesurf Professionals (APP).

The Pacific Paddle Games will draw the top racers around the world to compete at Doheny State Beach, October 6-7, 2018. In addition to having top professional athletes, hundreds of recreational paddlers from around the world also race in the open classes, not to the mention the 12,000-plus people that are on the beach throughout the weekend. Both APP and PPG film crews will be there to capture the action.

“We’re thrilled to be able to show #PPG2018 on CBS Sports,” Will Taylor, content director for SUP Magazine says. “The APP works hard to promote SUP as a whole and we’re excited to work with them to bring the Pacific Paddle Games to an even larger audience.”

The APP runs their own independent World Tour, with 2018 stops in London, New York, Paris and San Francisco. Their events also appear in their own half-hour specials on CBS Sports. Competitors in the APP World Tour will acquire points at #PPG2018 for their World Tour campaigns, although the event is not an official part of the APP World Tour.

“We are excited to incorporate a show into our APP World Tour Series on CBS Sports that will tell the story of and pay tribute to what is without doubt one of the most significant events in the sport of standup paddling, the Pacific Paddle Games,” says Tristan Boxford, CEO of the APP. “We are also excited for our athletes that points from this iconic event will count towards the Overall APP World Tour Racing Title for 2018.”

If you can’t make it in person to Doheny on October 6-7, be sure to catch the event wrap on CBS Sports, airing TBD!

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About APP
The APP World Tour is the Professional World Championship Tour for the Sport of Paddlesurfing (also known as SUP / Stand Up Paddling / Paddleboarding), officially sanctioned by the IOC recognized Federation for Surfing Sports, the ISA (International Surfing Association). Re-branded in 2017 as the APP World Tour (previously known as the Stand Up World Tour and Series) the APP has been crowning the sport’s World Champions for both Men & Women across Racing and Surfing since 2010.

The APP World Tour produces a complete inventory of programming, including live and post produced broadcasts from its events, with distribution to over 100 countries worldwide via premier global networks such as CBS Sports and Fox Sports Asia & Australia. More Information is available at www.appworldtour.com and fans can follow events @appworldtour on Facebook & Instagram. For more information on the APP’s City Paddle Festivals please visit www.citypaddlefestivals.com.

MEDIA CONTACT:
Julia Greenfield
TEN: The Enthusiast Network
P: (760) 707-1937
jgreenfield@enthusiastnetwork.com

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