Founded in 2010 by professional surfer Jodie Nelson, Paddle With Purpose was created to serve as a philanthropic extension of the sport of standup paddling. PWP has raised nearly $200,000 benefitting organizations like Boarding for Breast Cancer, Keep a Breast Foundation and the Thoracic Ascending Aortic Disease. PWP organizes events like the Adler Paddler and 2012’s Trestles to Tijuana, which raised awareness about in-river pollutants entering the ocean.