Founded in 2010 by professional surfer Jodie Nelson, Paddle With Purpose was created to serve as a philanthropic extension of the sport of stand up paddling. PWP has raised over $150,000 bennefitting organizations like Boarding for Breast Cancer, Keep a Breast Foundation and the Thoracic Ascending Aortic Disease. PWP organizes events like the Adler Paddler and the First Annual Trestles to Tijuana to raise awareness about in-river pollutants entering the ocean.