A 2012 SUP Award winner, in 2013, Standup for the Cure raised $100,000 for the Susan G. Komen Foundation with its event in Newport Beach, Calif. “We’re successful because we see the growth of the sport coming from non-paddlers that want something new to do,” says Event Director Dan Van Dyck. “If we’re going to have a sustainable event, it has to come from new people. Plus our demographic is super-passionate–people who’ve received a second shot at life after recovering from a horrible disease or those who know someone they’ve lost to breast cancer.”