Butterfly Effect Celebrates 10th Anniversary on Maui

For the last decade, The Butterfly Effect has been empowering women across the globe through SUP, positive energy and healthy lifestyles. Started on Maui back in 2007 by local waterwoman Tatiana Howard, this organization has expanded to reach thousands of women in 18 different countries. This past weekend, hundreds of women–or “butterflies” as they like to be called–came together on Maui to celebrate 10 years of this inspirational organization.  Ladies of all ages hopped on their SUPs and joined together for a massive downwind run to Kanaha, where they were greeted with a fun festival including music, food, performances, massages, windsurf lessons and more. This video not only highlights the event’s fun festivities, but also Howard’s motivation for starting this movement that has made an impact on so many women’s lives.


Highlights from the last year’s Lake Tahoe Butterfly Effect.

Learn more about this incredible organization.