Video | Outdoor Retailer Summer Market 2015 | Open Air Demo Day

To truly experience the madness and radness of Outdoor Retailer Summer Market 2015—last week’s enormous outdoor and action sports industry conference in Salt Lake City—you really needed to be there. But, in case you weren’t, this video from the Open Air Demo, held at Pineview Reservoir, Utah, on day one, should give you an idea for how things went down. Just about every SUP company in the industry was represented there, along with kayak companies, apparel companies and Sierra Nevada, which was giving away free beer. Needless to say, it was a great day on the water.